As much as I wish 2024 brought with it instant access to a higher tax bracket, it didn’t, at least not for me. But I’ve never been one to let something like that (or really anything at all) stop me from dressing the part. Of course, I still thought I’d have to do my fair share of digging through products in search of pieces that look expensive but actually aren’t. Little did I know that everything necessary to aesthetically level up financially was about to arrive in H&M’s new arrivals section—no digging necessary.
From double-breasted cardigans that could easily be found on the racks of a designer boutique to timeless footwear that I know for a fact will sell out and go viral by EOW, the 25 brand-new finds below are a recipe for looking rich at an accessible price. Oh, and did I mention there’s cashmere? Before everything really does sell out, scroll down and start shopping.