Turns out, it was the lobster! The protein was discovered by the brand’s founders, Amber Boutiette and Patrick Breeding, who are biomedical engineers. Breeding had discovered that the properties in lobster glycoproteins are naturally reparative. It’s what allows the crustaceans to heal wounds, fight off disease, and regenerate limbs. When applied to human skin issues, it can help with dry, aggravated skin. This was amazing news for Boutiette, as she suffers from eczema.
They launched the brand with sustainability in mind. The glycoproteins are a natural by-product of processing that usually ends up going right down the drain, so they partnered with local B-Corp lobster processor Luke’s Lobster to collect the fluid and purify it in-house. This process allows them to only collect the by-products of already-existing lobster processing and turn what once was wasted into a barrier-repairing skincare ingredient.
“It’s been incredible to see these glycoproteins from lobsters helping others in the same way they helped me,” Boutiette tells Who What Wear. “My eczema was really bad not only around my eyes and face but also on and around my lips, so I knew from experience that there weren’t products that addressed this painful problem. There was a serious need for lip products designed to be safe and effective for this delicate area that everyone can use. We knew we had to introduce a lip treatment.”
Aside from the Lip Treatment, the brand offers its Soothing Hydration Cream, which helps soothe dry, stressed skin (and is also good for those with eczema, psoriasis, and dermatitis) on the face, hands, and body.